Sample Scholarship Essays

Nike

Nike In 1958 the beginning of NIKE Inc. came about when Coach Bill Bowermen and business student Phil Knight, both from the University of Oregon, felt the need for a better athletic shoe. Through Bowermens athletic experience and Knights business background they designed and tried to sell their model of the perfect running shoe. None of the major companies trusted the engineering or demand for the new sneaker and therefore would not manufacture the item. In 1964 Bowerman and Knight used their own money to start Blue Ribbon Sports company.

They convinced Onitsoda Tiger to manufacture their sneakers, which they sold from their cars at track meets. Four years later Blue Ribbon Sports was changed to, the now famous, NIKE, which was named for the Greek Goddess of victory. In that same year, the NIKE “swoosh” logo was designed by Carolyn Davidson, for which she was then paid only $35. The time came when the owners decided that NIKE could survive on its own. NIKE separated itself from Onitsoka Tiger in 1972. It was in this year that NIKE convinced Olympic marathon runners to wear NIKE sneakers for their Olympic event. Later, NIKE was able to brag that their sneakers won four of the top seven places in this event.

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The following year, NIKE designed the waffle sole sneaker which was worn by elite runners around the world. The 1980s led to a new era of NIKE sneakers. The popularity of running was declining rapidly and, therefore, NIKE expanded into a new domain. With endorsements by Michael Jordan and other professional athletes, new lines of sneakers, such as Air Jordans and the Cross Trainer, became available in the market. One of the most influential advertising schemes for NIKE Inc.

was the “Just Do It” campaign which took effect in 1988. In the turn of the next decade, NIKE began to expand to more than just sneakers. In 1992, the first two NIKE concept shops were created, including Niketown. In the mid 90s, NIKE gained permission to print their logos on NFL uniforms, in addition to soccer and golf becoming another money market. NIKE is now international with seven Niketowns in the US, plus one in the UK, Germany, and Japan. Products/Services NIKE Inc.

produces a wide variety of sporting footwear and apparel. The company places a large emphasis on the quality and innovative design of their products. As of 1993, the top-selling products were shoes manufactured for Basketball, Fitness, running, and children. However, the company also markets products for tennis, golf, soccer, baseball, football, cycling, volleyball, wrestling, cheerleading, aquatic activities and outdoor athletic and recreational use. In addition Company often markets footwear, apparel and accessories in “collections” of similar design or for specific purpose.

Athletic shoes are not NIKEs sale investment. NIKE Inc. also sells several products under different names. They sell a line of casual footwear and apparel under the names of “i.e.” and Cole Haan. In 1993, the company acquired Sports Specialties, Inc.

which markets head wear. Nike also sells plastic products to other manufactures through its wholly-owned subsidiary, Tetra Plastics, Inc. Message to Stock Holders NIKE believes that each sport requires different athletic equipment, especially shoes. Although NIKE expects to come out on top of the market, the Company expects a few hard tasks necessary to overcome in the upcoming year. The economic atmosphere in Western Europe is the worst in NIKEs 13 years. They are establishing their first real “futures” program like the one currently in the US.

It is designed to improve the long term profitability of the company and of cooperating retailers. The Company is very excited about reaching their $1 billion point abroad. Domestically, total revenues grew over $4 billion over the past six years. The Company has two main goals for next year. First, they want to get the whole international division positioned so it can resume faster growth once the underlying economies improve. Second, they need to keep growth, albeit single-digit growth, increasing for the NIKE brand in the US.

They believe that there is a lot of upside potential in both the US and abroad and the management understands that it is their responsibility to reach this potential. They are committed to making improvements in both their products and policies, and maximizing growth. Financial Condition For the sixth consecutive year, NIKE Inc. set new records in revenues and net income in fiscal 1993. “Consolidated revenues rose $526 million to $3.9 billion, an increase of 15% over the industry record $3.4 billion also set by NIKE in 1992 and an increase of 31% over the 1991 record.” During the six year period, revenues have increased 348%. International revenues now represent 36% of consolidated revenues, growing 24% over 1992 and 63% over 1991.

The revenues have increased 495% during this six year period. Consolidated net income increased 11% over 1992 and 27% over 1991 in this period. The Company surpassed the $2 billion level in total assets for the first time during the fiscal year 1993. The $1 billion mark was achieved in 1990 and during the six year period referred to above, total assets have increased 917%. Stock as an Investment In my opinion, NIKE would be a good investment. NIKE Inc., is internationally known and is a stable company always on the up rise.

As with all companies, objectives cannot be obtained smoothly. There will be some ups and downs, but the upside growth potential in the common stock is very probable.

Nike

Nike The Nike Foundation, formerly the Nike P.L.A.Y. Foundation, is reflection of the Nike Cultures. Nike is committed to assisting youth to achieve both their personal goals as well as to contribute to the overall betterment of our society. The focus of Nike’s resources will be applied to your empowerment, sports, after-school programs, and community and environmental learning to develop skills, build confidence, and to apply critical thinking to solutions to individuals, community and global concerns. Corporate Responsibility Nike’s mission for corporate responsibility is to lead in corporate citizenship through programs that reflect caring for the world family of Nike, our teammates, our consumers, and those who provide services to Nike.

Nike has more that 500 contract factories around the world in about 45 countries. In May 1998, Nike set out six new corporate responsibility goals for these factories. Rather than address the goals and progress across all 500 factories. Yae Kwang Vina, a Korean owned and operated footwear manufacturer in Vietnam. To begin, Tae Kwang Vina is referred to as VT by Nike’s contract manufacturing group. VT just celebrated its fourth birthday.

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It has 10 production assembly lines and 10,000 people, who together produce 500,000 pairs of Nike’s best running shoes each month. Since it was established in the summer of 1995, VT has been run by a Tae Kwang vice president, C.T. Park, who has worked closely with Nike on corporate responsibility implementation and has done some things on his own, like donating almost $300.000 to local community projects like housing for war widows. C.T., like hundreds of other factory directors, was consulted about the proposed steps, and then briefed on the May 1998 initiatives just before Phil Knight ************************************************** ************************************************** ************************************************** ************************************************** ************************************************** ************************************************** ************************************************** ************************************************** ************************************************** ************************************************** ************4 All-Americans and 19 Olympians. No other coach has had a greater impact on American track and field that Bill Bowerman. Bowerman once determined that every ounce shaved off a miles shoe was 200 fewer pounds lifted in a race.

With that in mind, he began crafting special shoes for his athletes. In 1964, teamed up with former Oregon student and runner, Phil Knight, to form Blue Ribbon Sports, the forerunner of Nike. Bowerman’s innovative designs and Knight’s business acumen were the perfect fit and by the time BRS became Nike in 1972 sales were at $1.96 million. Environmental Responsibility Nike Inc. has been an industry leader in developing new technologies which we have given away to out competitors. In the early 1990’s, it was becoming evident that governments were becoming more and more regulatory in how footwear was produced and from where it was imported. By 1992, Nike made the environment and worker health and safety a major corporate goal.

Between that time and the present, Nike, in conjunction with its subcontract factories and their suppliers, developed many new technologies such as waterbase adhesives and primers for footwear, waterbase mold releases, detergents for outsole degreasing. mold cleaning and as flushing agents. Between 1995 and 1999, Nike has reduced its per pair usage of organic solvents from 340 grams/pair to slightly more that 50 grams/pair, an 83% reduction. At the same time, it developed recycling programs for adhesive and primer containers. It has reduced scrap levels of EVA and rubber through internal recycling programs and its reuse-a-shoe program.

In November of 1998, Nike held an open forum in Bangkok, Thailand, for footwear manufacturers on its advances in the area of Green Technology. All of the above technologies were made available to Nike’s competitors along with detailed explanations and a complete question and answer period, it also includes a tour of a Nike factory that has implemented a great many of these advances. Product Produced A long history of experimentation and innovations at Nike provides proof positive that producing top-quality athletic footwear is far from simple. The process requires an extensive cast of sports specialists working in close partnerships with athletes and coaches, conducting in-depth research in the world-class Nike Sports Research Lab, studying cutting-edge technology. In short these specialists do everything in their specific performance needs to both professional and amateur athletes.

And, since Nike is dedicated to producing the highest quality product possible, not even the smallest detail is overlooked during the design, development and production of each and every Nike shoe. The only problem is..this entire process takes time and money. Nike might be able to make a cheaper shoe on a quicker timeline, but that would require overlooking the essential details that have made Nike the shoe choice around the world. Athletic footwear which cushions, supports, and protects the wearer, while at the same time providing aesthetic appeal, involves a number of components and countless dedicated players. How to make a Shoe The average Nike shoe features 34 parts with approximately 170 workers involved in the making of a single pair of Nike shoes.

But that doesn’t even begin to compare to the complexity of the entire process of bringing a Nike shoe to the market. Category Product Teams, consisting of Nike designers, developers, and marketing specialists with expertise in a specific sport category, share the responsibility for everything from initial market research to material selection and marketing of an individual Nike shoe. A process that typically takes between 16 and 18 months. Press Releases Nike has been in the news on many occasions. From the whole Y2K deal up to the Nike, Goodby Silverstein and Partners to end advertising relationship. I’ll give a summary of that article. In a joint issued last week, Nike and advertising agency Goodby Silverstein and Partners announced they are parting ways.

As a result, all brand-level advertising in the United States will be handled by Portland Based Wieden & Kennedy, which has been Nike’s primary ad agency for 16 years and created Nike’s famous Just do it messaging. Goodby Silverstein & Partners created excellent work for Nike, said Rob DeFlorio, director of Nike advertising. The executives at Goodby Silverstein & Partners, while disappointed by the decision, understood Nike’s reasoning and pointed out that the relationship had resulted in several award-winning ads. Goodby Silverstein & Partners is one of America’s leading advertising agencies, with more that $800 million in billings for clients including e*trade, Budweiser, Hewlett Packard, Frito-Lay, Pacific Bell, Pepsi, and many others. A Global Alliance In April 1999, Nike embarked on a far more ambitious independent monitoring program as a charter member of the Global Alliance for Workers and Communities.

The Global Alliance, operated by the International Youth Foundation, with partners including the World Bank, the John D. and Catherine T. MacArthur Foundatio, and Mattel, Inc., will let workers themselves, through local NGOs and other assessment agents, identify workplace issues and life aspirations, which Nike and their factory partners will then work to adress. Assessment and worker feedback began at factories in Thailand in June, and were scheduled to begin in Vietnam, including at VT, in August, with Indonesia and China to follow. By fall 1999, the Fair Labor Association, the White House sponsored initative to eliminate sweatshop practices in the apparel and foorwear in dustries, was expected to begin oversight of members’ monitoring efforts.

It is behind schedule, but progress has been made with many universities, colleges and companies signing on. Nike is a charter member of the FLA. Its monitoring efforts at VT will be shared with the FLA, whose members include consumer rights, human rights and labor rights groups. Business.

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