According to New Scientist, people with low self esteem who ponder death feel compelled to eat cookies and shop.

Smeesters found that people with low self-esteem shop and eat more after watching death-related news clips.

“One would hope that companies do not exploit this by putting food ads straight after the news,” Smeesters says.

One would also hope that they’d wake up one morning to a gold helicopter stuffed with video games and Cheetos, but like, guess what…ain’t gonna happen.